The Science of Case Generation

LAWFTY™ technology connects your practice with a steady flow of new clients. 

Call today to find out how!

(202) 866-0758

The Science of Case Generation

LAWFTY™ technology connects your practice with a steady flow of new clients. 

Call today to find out how!

(202) 866-0758

Powering A New Kind of Law Firm

Consumers are increasingly turning to smartphones to search for legal representation. LAWFTY™ is connecting these people in your region with the services you provide.


LAWFTY™ algorithms collect data to find repeatable patterns in the behavior of your potential client pool. Going beyond the click, the system tracks and optimizes Cost Per Signed Case as the only metric that truly matters.


LAWFTY™ design and marketing technology performs continuous improvements and testing of new page designs and advertising. The data-driven system identifies what works best to bring in more clients, so your firm can focus on helping them win their cases.


LAWFTY™ dedicated intake staff listens carefully to each potential client to make sure they meet the standards for desirable cases. Personalized follow-up protocols increase the chances each lead becomes a successful intake for your firm.

LAWFTY™ Case Generation Technology

LAWFTY™ case generation technology empowers a select group of injury attorneys with a consistent flow of new cases from mobile and web inquiries.
This advanced machine learning system automatically targets the appropriate search phrases and times of day that are likely to lead to the most viable cases.

LAWFTY™ operations team further nurtures this client relationship beyond the intake, and maintains timely communication with each new potential client. The team understands your ideal case criteria, in order to filter out irrelevant or weak leads on your behalf.

Google partner rgb search

LAWFTY™ is a Certified Google Partner

LAWFTY™ is endorsed by Google as being certified in all aspects of search advertising, also known as Search Engine Marketing (SEM). Working exclusively with LAWFTY™ ensures that your Google PPC campaigns will run efficiently and without waste.

Mobile pic cut

Mobile-Optimized Bilingual Advertising

LAWFTY™ marketing teams execute case acquisition campaigns in English and Spanish. From ad copy to page design, the potential client experience is optimized for mobile, so you can reach injured people in need of help wherever they are.

Laptop data

Dynamic Real-Time Bidding

LAWFTY™ algorithms are constantly evaluating your campaign’s performance, adjusting bids, and dynamically updating settings in real time to find the best case acquisition opportunities.

Data chart

World-Class Data Analysis

LAWFTY™ Data Scientists use historic data and trends from existing cases in your region. The teams identify patterns and features where the greatest number of incoming cases have originated in the past, in order to improve case acquisition performance.

5 Key Partnership Benefits


LAWFTY™ proprietary algorithms and bidding are to personal injury law what programmatic trading is to the stock market. The code adapts to anticipated market conditions by time of day, consistently targeting the best opportunities to drive case acquisition costs down for your campaigns.


In the competitive digital marketplace, each click can cost hundreds of dollars if not properly managed. LAWFTY™ has achieved record cost reductions while maximizing case signups. Thus, case acquisition dollars go further when deployed with the LAWFTY™ digital case acquisition platform.


LAWFTY™ regularly reviews performance results and analytics with every partner firm, in order to explain how each section of the case generation funnel is operating.


LAWFTY™ is staffed by licensed attorneys like you. That’s how the partnership can match your campaign investment dollar-for-dollar, and only get paid when your cases settle. These long term partnerships align interests 100%.


If your practice is a good fit for a LAWFTY™ partnership, be prepared for serious growth in your book of business! This influx of new cases from your local region occurs within days of campaign activation, and cases are usually live transferred via 24/7 intake operations.

Success Stories

Lawfty Partner

“LAWFTY™ is an innovator. Our affiliation with LAWFTY™ has elevated our practice to heights never thought possible. Todd and Mike are titans to be in the world of legal advertising.”

Jason K

Lawfty Partner

“LAWFTY™ has turned the acquisition of personal injury cases into a science. They are the first group we’ve worked with that can reliably predict how many cases we’ll get based on the ad dollars we spend. We plan on working with LAWFTY™ for many years to come and enthusiastically support their innovative and data driven approach toward connecting us with our next client.”

Dave A

The People Behind the Technology

Todd Richheimer, Esq.CEO & Co-Founder

Mike Terry CTO & Co-Founder

Nathan Kwan, Esq.Director of Engineering

Andrew Stein, Esq.Chief Operating Officer

Elizabeth VetterSoftware Engineer

Brandon Herlihy Director of Business Development

Jake Pollard Data Scientist

Phil Rotella Data Scientist

Want To Find Out More?

LAWFTY™ is actively interviewing attorneys and influencers throughout the United States to create the premier nationwide network of technology-enabled personal injury lawyers. Call today to schedule a demo, and to find out if your practice is the right fit.

Call (202) 866-0758