A Guide to Online Marketing for Lawyers
Lawyers study the law to serve people who are in need of a zealous advocate. They typically don’t study the law in order to become internet marketing gurus. But when they start building a solo or general practice, the ability to attract a reliable stream of potential clients becomes critical to keeping their practice running.
Traditional marketing options include television, billboards, radio, and the yellow pages. These media channels have significant barriers to entry related to cost, but are otherwise straightforward. Then came the rise of the internet and with it digital marketing, which democratized advertising by lowering the cost of entry.The negative, however, is that it left lawyers with a significantly more complex media landscape to navigate.